History of Innovation AT&T Timeline | Back

Final Title Page
Final Title Page

Main Category Page
Main Category Page

Category Drill-Down
Category Drill-Down

Final Title Page
Final Title Page

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Kickstarted a months long process of building an interactive touch-screen timeline with the core design team at AT& T AdWorks by drawing up initial storyboards and developing the user-experience. Images pulled from creative director, Adam Perlis.

Project is viewable online here.
More about this project here.

Role: Initial concept and early user flows, User-experience designs

These are early storyboards breaking down AT&T innovations into intuitive navigation. Initially, the team considered incorporating several categories and multi-media representations for each invention included in the timeline, including video, photo, audio, illustration, or even an interactive tool demonstrating the invention. During the process, the visual representation of the innovations were limted to photos and illustrations for cohesion, feasibility, and what was palatable for the audience. The categories were also edited down to five instead of seven so the experience would feel more palatable to users. 

att_timeline_earlymocks_2.jpg
att_timeline_earlymocks_3.jpg

Early concept pitches showing the structure and potential aesthetic directions for the interactive timeline.